Moscow Bar Show - The BEAST of the EAST!
Moscow Bar Show (MBS for short) was back again in St. Petersburg (Yes it's funny) the beginning of September bigger, better & with a completely new theme. As the world fills up with new bar shows, bar events & cocktail week's every other month it is always interesting to see how those who've been around for longer stay up-to-date & competitive in the hospitality scene. Cocktails For You was again the media partner for the Moscow Bar Show & we think it is potentially not only a great show in its own right but maybe even a leader in bar show organisation & content. This year's theme was "DECONSTRUCTED' & the official statement from MBS was the following: Deconstruction -
An art and philosophy movement that is aimed at object or phenomenon comprehension through fragmentation and deformation of each of its components in detail to find new ways of implementation. We suggest using what professionals all over the world have given us working with design, art, architecture. We need this experience to understand and analyze all the steps you take in your job - from coming up with a new cocktail taste to the strategic planning of a project. Once we have broken down every phenomenon into the smallest of parts, we can subtract the superfluous and find new combinations and plans for aims that we set.
Cocktails For You was again a public speaker at MBS with Eddie Rudzinskas, the founder of the platform, with the help of Arina Nikolskaya & a bottle of champagne debuted a new seminar at the bar event dubbed "Travelling Bartender" that 'deconstructs' everything & anything about what it is like to be travel the world bartending all over the place. The seminar specifically for MBS for over 7 months & finished just before the MBS. Shout out to Teeling Whiskey for sponsoring the shots to bring the atmosphere in our seminar. We also head the world's most at famed St. Petersburg bar - Gypsies & Jews - serving shots & listening to ACDC. When Arina Nikolskaya, the organiser of the Moscow Bar Show, is your bartender-in-arms you know its going to go well!
- The Big Moments -
For Cocktails For You this was our 5th bar show this year & possible the best one we attended. The new space was outside of the main city centre of St Petersburg but provided a lot more space for all attendees, stands & visitors. Over 5000 people attended the bar show with over 180 brands representing from all over the world. Theres a lot to cover so we'd like to break down the biggest 3 moments for us at the event:
- Stand & Brand Rivalry - We'll say it now & say it again - stands should be an experience & not al alcohol depository - if you're a visiting bartender to a bar show & you didn't learn anything because you were too shit-faced the whole time. This has been a completely wasted trip for you as a professional. When we say 'rivalry' we don't necessarily mean any bad blood between any of the competing companies but rather they all want to show off the best of their offering & abilities to those attending. Moét Hennessy has been a standout figure with their 'Assemblage' project where they've assembled a family of international bartenders from all corners of the world. The bartenders all visit the house of Moét to learn about their products & then they work with Moét as part of the project at leading bar shows all over the world. A chance to visit places you've never seen before & work with bartenders from all over the world. This was our daily meeting point every day to have a glass of Champagne handed to us by Jan Van Ongevalle from Belgium. Barmaglot from Kazakhstan couldn't bring all the bartenders of Russia home so they brought Kazakhstan to Russia. With a traditional Kazakh cultural tent setup where they served bartenders in their traditional Kazakh robes. If there was a way to get immersed in a different culture while still enjoying a delicious cocktail this would be it! Jack Daniels & William Grants came back swinging this year with both a