Best NEW bar show in Europe - The ROMA BAR SHOW!
Hospitality is arguably in the blood of the Italian people with many of the best bars in the world staffed by Italians. It was almost strange that the NEW bar show on the European scene is hosted in one of its's OLDEST cities & probably the biggest bartending community. You have to take your hat off, salute & applaud the organisers of the Roma Bar Show because if the FIRST year is ANYTHING to go by we at Cocktails For You believe that the Roma Bar Show is a on its way to becoming one of the most important shows in the annual hospitality industry calendar - GLOBALLY! Cocktails For You were privileged to be the social media partner for Roma Bar Show in its first edition.
Let us explain...
A successful bar show in our humble opinion always needs to nail a few basic principles in order to function & eventually grow: 1 - Great educational content 2 - Organised logistics at the event 3 - Support of the local industry community 4 - Fun 5 - Visitors
It feels like that on the 23rd & 24th of September 2019 all the planets aligned for Roma Bar Show & miracles happened in every way possible because I've never seen a bar show in its 1st year excel in all of the 5 principles above. Usually a bar show is organised on a small scale to 'test the market' then expands over time but the Italians have decided to 'GO BIG OR GO HOME' as the entire hospitality world watched at what would unfold.
The venue held by the Roma Bar Show is a sight to behold & fitting of an event held in the grand city of Rome. As you enter the event you're faced with a huge courtyard & banners of events, supporting brands & the bar show itself. You cannot help but feel this is what a bar show should really look like considering that over 16.6 million people are employed in Hospitality in Europe alone(7.8% of the total workforce). It is time that our events represent the strength of our chosen profession & that we can be proud to pursue a career in Hospitality. It is events such as the Roma Bar Show that help to develop the 'face' of hospitality & bartending. The show itself is divided in different sections with the likes of a 'Mexican Village' & 'Gin House' to give an area for a full category to explore. This made it easier for any bartenders to navigate around the show to find exactly what they were looking for. In general the show contained 28 tasting rooms, 8 Academy labs, 10 main seminars and 2 cocktail competition finals over the course of the 2 days.
There was definitely something for everyone & we pleasantly surprised about the huge amount of creativity displayed especially in the Mexican Village. There were Mariachi bands going around, every stand seemed 'alive' with the spirit of Latin America & it felt like a permanent carnival that you were constantly drawn to even if you were only walking past.