JAMESONHOSTS, TO SUPPORT GLOBAL BAR
JAMESON IRISH WHISKEY EXPANDS ITS BARTENDER ADVOCACY PROGRAMME The world’s favourite Irish whiskey has launched an online platform to support, inspire and
engage the international bar community through an unprecedented period of uncertainty
caused by the Coronavirus outbreak.
The culmination of more than three decades of pioneering bartender advocacy, Jameson
Hosts, Jameson’s trade engagement platform, has launched an online space where the bar
community can come together to connect, learn and share in the wake of the pandemic.
bars, hotels, restaurants and nightclubs across the globe have been forced to close their
doors, Jameson Hosts provides a space for members of the bar trade to receive wellbeing
support, enhance their technical knowledge and collaborate from the comfort of their home
through video content.
The newly launched Jameson platform follows a $500,000 financial donation from the Irish
whiskey brand to the United States Bartenders’ Guild which supports on-trade members
affected by Coronavirus. Through Jameson Hosts, Jameson will also widen its practical
support of the industry by offering financial compensation to those creating videos for the
The online videos will cover a range of topics designed to educate and inspire the bar
community including cocktail masterclasses, wellbeing sessions, career coaching and
whiskey tutorials. It will also feature advice from bar teams around the globe which are
pulling together to adapt to the current challenges and better equip themselves for the future
when businesses reopen.
Beyond the virtual platform, Jameson Hosts will shortly announce a live event in late 2020 or