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JAMESON IRISH WHISKEY EXPANDS ITS BARTENDER ADVOCACY PROGRAMME The world’s favourite Irish whiskey has launched an online platform to support, inspire and

engage the international bar community through an unprecedented period of uncertainty

caused by the Coronavirus outbreak.

The culmination of more than three decades of pioneering bartender advocacy, Jameson

Hosts, Jameson’s trade engagement platform, has launched an online space where the bar

community can come together to connect, learn and share in the wake of the pandemic.


bars, hotels, restaurants and nightclubs across the globe have been forced to close their

doors, Jameson Hosts provides a space for members of the bar trade to receive wellbeing

support, enhance their technical knowledge and collaborate from the comfort of their home

through video content.

@hampusthunholm shows us his “whey” of using local produce as a substitute for lemon and lime juice. A great example of embracing local produce while also saving money. CLICK HERE for the full video.

The newly launched Jameson platform follows a $500,000 financial donation from the Irish

whiskey brand to the United States Bartenders’ Guild which supports on-trade members

affected by Coronavirus. Through Jameson Hosts, Jameson will also widen its practical

support of the industry by offering financial compensation to those creating videos for the


The online videos will cover a range of topics designed to educate and inspire the bar

community including cocktail masterclasses, wellbeing sessions, career coaching and

whiskey tutorials. It will also feature advice from bar teams around the globe which are

pulling together to adapt to the current challenges and better equip themselves for the future

when businesses reopen.

Beyond the virtual platform, Jameson Hosts will shortly announce a live event in late 2020 or

early 2021 where the extensive global bar community, including bartenders, bar owners,

brewers, waiters and more, will be invited to take part in a three-day festival at Midleton

Distillery, the home of Jameson. Much like its online counterpart, the festival will invite

attendees to host their own workshops to share their knowledge and expertise with fellow

participants and inspire new ideas among the community. The festival will also offer visiting

‘hosts’ a chance to immerse themselves in the production of Jameson Irish Whiskey with

exclusive access to the Old Midleton Distillery and Blending Lab at Midleton.

Brendan Buckley, International Marketing Director at Irish Distillers, says: “The global bar

community has dedicated its life and career to the service of others. Now, more than ever,

this community needs a new place to come together and share inspiring stories, real-world

guidance and encouraging words to help each other overcome the challenges they face

today and those that lie ahead.

“We hope this will offer both practical and emotional support through this challenging time

and we very much look forward to celebrating with all our hosts at Midleton soon.”

Join the Jameson Hosts community by heading to:

Instagram: @jamesonhosts


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