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MARTINI® LAUNCHES NEW RISERVA SPECIALE BITTER - CRAFTED TO PERFECTLY COMPLEMENT RISERVA SPECIALE VER


MARTINI Riserva Speciale Bitter is hailed as the third product in the award winning Riserva Speciale range, offering the perfect blend to give classic aperitivo cocktails an original signature of Torino, the city where the aperitivo was born.


Hamilton, Bermuda, 19 July 2017 - MARTINI®, the world’s leading vermouth, today unveiled its latest innovation. Inspired by the original 1872 MARTINI Bitter recipe, Riserva Speciale Bitter has been crafted to combine perfectly with the Riserva Speciale Vermouth Di Torino – creating the ultimate MARTINI Negroni - as well as a raft of other classic Italian aperitivo cocktails.

In front of a gathering of invited guests from the drinks industry attending ‘Tales of the Cocktail’ in New Orleans, MARTINI Global Ambassador Roberta Mariani today proudly announced the arrival of MARTINI Riserva Speciale Bitter. The new product joins the Riserva Speciale Rubino and Riserva Speciale Ambrato - two vermouth di Torino unveiled two years ago here at MARTINI Caffè Torino at ‘Tales of the Cocktail’ – as part of a dedicated craft of exceptional Italian Aperitivi for bartenders and drinks enthusiasts, inspired by the home of MARTINI, Turin.

“I have been looking forward to this day for quite some time!” said Roberta Mariani, MARTINI Global Ambassador. “With the MARTINI Riserva Bitter I feel we have produced something that is both modern yet quintessential; I am excited to be able to finally talk about it and to share this liquid with the industry it has been created for. Every bartender I know loves a Negroni; by creating a Bitter that shares the same botanicals as those in in MARTINI Riserva Speciale Vermouth and developing it to perfectly match the flavour profile of BOMBAY SAPPHIRE® gin, I believe we have created the best tasting Negroni in the world. The MARTINI Negroni, a perfect match, born in Torino!”


The MARTINI Negroni

To develop the new Riserva Bitter, MARTINI used 100% natural ingredients and the original 1872 recipe, created by MARTINI founder Luigi Rossi, as their inspiration. MARTINI Master Herbalist, Ivano Tonutti, has carefully selected three rare botanicals (Saffron, Angostura and Columba), to deliver a unique richness and complexity to its taste profile through different dimensions of bitterness. The Bitter is also rested in the same Tino cask that is used for MARTINI Riserva Speciale Vermouth di Torino extracts and shares the vermouth’s common botanical, Italian Artemisia, allowing its unique complex bitter taste to perfectly complement it. MARTINI Bitter provides the ideal component in a raft of classic Italian aperitivo cocktails and is also delicious served alone, or simply mixed with tonic for a refreshing drink.

“The art of the bitter aperitivo is to create a complete and rounded sensation of bitterness in the mouth,” says Beppe Musso, MARTINI Master Blender, “This is achieved by our incredible Master Herbalist Ivano Tonutti slowly building up layers of different styles of bitter botanicals, one by one for a more complex profile, until all are beautifully playing together like in an orchestra creating an uplifting melody.”


Since 1863 MARTINI has been producing vermouth in the Piemonte region, on the same site where it was established over 150 years ago; Vermouth di Torino has recently obtained appellation of origin from Italy’s Ministry of Agricultural Policy. MARTINI Riserva Speciale expresses the quality and authenticity of the original style of Vermouth di Torino, reclaiming its traditions whilst innovating to provide bartenders with modern, crafted and authentic products with which they can create the aperitivo of the future.

MARTINI Riserva Speciale Bitter will be made available in early September.

Created in 1863 in Turin, Italy, the MARTINI brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda, and continues to be the market leader of the category. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

ENJOY MARTINI RESPONSIBLY MARTINI AND THE BALL AND BAR LOGO ARE TRADEMARKS. FOR MORE INFORMATION, PLEASE VISIT www.martini.com


#martiniriservabitter #negroni #martini

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